Interactive Digital Television channel:

Available on Sky Active, NTL, and Telewest Broadband. Following the brand guidelines, the brief was to design a 'Games Lounge' interface for the Telewest cable platform, different to what they launched the service with on Sky Active.

The design solution had to provide the 'games provider' with the option of adding an infinite carousel of available games as they expanded their offering. The second screen top row was the final treatment used for this service.